Double Shot of Planet-Friendly Packaging Launches Leaf Organic

July 18, 2013

A Melbourne coffee roaster served a double shot of planet-friendly packaging innovation in July by launching their new organic Fairtrade range in what is believed to be the world’s first compostable form, fill seal and vacuum-sealed packs for coffee.

Coffico Coffee Pty Ltd spearheaded the development of the two innovations by searching for high performance sustainable packaging for their new Leaf Organic range. The new Econic® rewind film and vacuum packs were purpose developed for Coffico by New Zealand company, Convex. The rewind film allows Coffico to continue converting their own bags for fresh roasted coffee beans, and the pre-made vacuum-sealed packs ensures the Leaf Organic fresh ground coffee will stay fresh for as long as possible.

Coffico Sales and Marketing Manager, Peter Conversano, says working with Convex allowed Coffico to respond to numerous market requests for a high end line of environmentally responsible organic and Fairtrade coffee.

Peter says, “Econic allowed us to fulfil our ideal of being as sustainable as possible. Everything in the Leaf Organic line is certified organic and Fairtrade, and the packaging is compostable.We really want to provide a high end quality product that our customers will enjoy. We selected the very best coffees we could and our Leaf Organic single origin PNG Purosa verified that by winning a silver medal at last year’s Golden Bean awards. This is a new frontier for us and we are looking forward to rolling out Leaf Organic across Australia.”

Econic also meets Coffico’s processing requirements.

Peter says, “We’ve been converting our own bags for nine years so we needed a film that was capable of being used in a roll form. The fact that the Econic material can do that was one of the major factors in choosing it.”

Convex Managing Director, Owen Embling says the development of the Econic rewind film and vacuum packs was in direct response to Coffico’s specified requirements.

Owen says, “Wherever possible we aim to work with our customers to develop custom solutions that meet their specific needs. We are constantly striving to develop sustainable packaging options that meet or exceed the packaging and processing performance of traditional petroleum-based films. We believe we have achieved this with the Econic rewind film and vacuum packs, and we applaud Coffico for partnering with us to introduce these new planet-friendly packaging innovations.”

Convex has also developed an Econic pack for Coffico’s Leaf Organic drinking chocolate.

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